Rising Star: Megan Sutfin Social Media
Marketing in a Digital Age
Convenience Store Decisions
October 5, 2011
Smart convenience store chains recognize that social networking is a crucial tool in keeping the lines of communication open with customers and growing loyalty for years to come. A social media team can help your chain control brand image, calm any negative conversations that might surface and direct promotions toward a core group of customers.
Sac N Pac stores, with 44 locations in San Marcos, Texas, beefed up its social networking team naming Megan Sutfin the chain’s social media administrator on June 1. Her responsibilities in this new role run the gamut from handling social media marketing, including engaging with fans on Twitter, Facebook and Foursquare, as well as assisting with the chain’s new Sac N Pac Rewards Club program, which rolled out this past February...