Brand-in-Hand™ National Campaign
Building Sales and Brand Affi nity for Retailers and Manufacturers Alike. Now, manufacturers have the reach and technology to deliver targeted promotions across the c-store industry. Shoppers are driven to participating retail locations with special off ers from manufacturers. They attribute their savings to their favorite c-store retailers, building retail sales and retail brand affinity. Manufacturers sponsor the off ers, and in-turn enjoy greater sales, brand affinity, and gain valuable shopper insights.
Brand-in-Hand™ Marketing
- Shopper-Driven Targeted Coupons
- Mobile Off ers
- Loyalty Clubs
- Stealth Clubs
- Pump Audio Messaging
- NFC & RFID Tag Branding
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Shopper Insights
Brand-in-Hand™ Insights
This program features off ers that can be triggered based on brand or competing brand UPC codes, basket and transaction history. Manufacturers receive unique C-store shopper insights for each off er including sales impact analysis, basket analysis, transaction history analysis, shopper profile analysis and transaction data for targeted UPCs—manufacturer brand and competing brands for exclusive partners.
