Why Loyalty
"After only 1 month on your program we have seen a 10% lift
in our sales and we are continuing to see this lift!
Kevin Griffee, CEO
C-Store Loyalty Programs are Quickly Becoming the Norm
The C-Store Market Is Undergoing BIG Changes This Year
Over 10,000 c-stores now offer a loyalty program with another 16,000 to 20,000 coming on line in the coming months. Grocery leaders and major oil companies are partnering to share audiences. 25,000 store grocery giant Catalina Marketing has entered the market with manufacturer-sponsored coupons.
As observed in CSP:
Dan Little, North America fuels marketing manager for Shell Oil Products U.S., is a big believer in loyalty, and with good reason. He is seeing firsthand the impact the Big Oil company's Grocery Rewards program is having on fuel sales. Loyalty, he said, is not only here to stay in the convenience store industry, those not investing in a program to reward loyal customers and offer ongoing incentives to retain their business will eventually notice a drop off in sales as other chains target their sales dollars.
Loyalty marketing has hit the tipping point, and it’s coming to your town.
Shopper-Driven Marketing Drives Growth
• Multi-Chanel communications and loyalty linkage with social media outlets drive consumers to your pumps and INTO your stores
• Shopper-driven incentives and clubs create habit and drive higher margins
• Manufacturer-sponsored savings provide rich benefits not available at other c-stores
• Prizes and fun generates referrals from members and buzz around your stores
• Technology enabled community cross-marketing and linkage to fundraising expands your reach - turning members into grassroots loyalty membership recruiters
Your smart program cannot be de-coded and duplicated by competitors. You gain important defensive and offensive marketing advantages in a market undergoing big changes.
Outsite Networks Loyalty Marketing Delivers Results
• Clients in our program experience a measurable ROI of 200%, 300%, even 400%
• Loyalty members spend more every transaction
• Loyalty drives increased visits and monthly spend
• Loyalty drives more combo purchasing
• Loyalty delivers growth at big and small chains alike
• Loyalty attracts new customers
Contact us today for a quick evaluation and to use our loyalty calculator. Our loyalty marketing experts are there to support your exploration into c-store loyalty and to guide you towards the development of a loyalty program that makes sense for your business. Hear how we deliver high-performance loyalty easily for our loyalty partners.
